Centurion Holdings GroupRaleigh, North Carolina

Raleigh, North Carolina · Holding company · Est. 2023

We own it. We run it. We stand behind it.

Centurion Holdings Group is a Raleigh-based holding company with a portfolio of specialty e-commerce businesses. Each one is built to serve a single market exceptionally well, and each one is run by the people who own it.

35.7796° N 78.6382° W
Raleigh --:-- local time
04 storefronts
48 states served
  • 01 — ShopAmerexshopamerex.com

    ShopAmerex

    Amerex extinguishers & parts

    The Amerex catalog, organized the way the trade looks for it: by model number, with brackets, cabinets, and recharge parts matched from the manufacturer's own documentation.

    Visit shopamerex.com Direct to customer
  • 02 — FireMateStandfirematestand.com

    FireMateStand

    Extinguisher floor stands

    FireMate floor stands for portable extinguishers, sold on their own or paired with a matching extinguisher, with quotes for larger orders.

    Visit firematestand.com Direct · Quotes
  • 03 — FireSafetyProducts.usfiresafetyproducts.us

    FireSafety
    Products.us

    Multi-brand fire safety equipment

    Extinguishers, cabinets, stands, and accessories across manufacturers, for buyers who need more than one brand in a single order.

  • 04 — Amazon storefrontamazon.com

    Fire Safety Products on Amazon

    Marketplace channel

    A curated selection from the same catalogs, with Amazon checkout, shipping, and returns for buyers who prefer to purchase there.

Orders and card charges show the name of the store you bought from, not Centurion Holdings Group.

Brands we've grown

Taken from zero to known.

Some brands we carry. Some we build. Strike First is the one we grew in the United States ourselves.

Case study Amazon US

Strike
First

Fire extinguishers Made in Canada

Strike First makes a serious line of extinguishers and had almost no presence with American buyers. We changed that, one listing at a time.

Starting from zero, Centurion built the brand's US business on Amazon single-handedly: the listings and product data, hazmat-compliant fulfillment for pressurized cylinders, pricing, reviews, and every customer question. No agency and no team. One owner who learned the product line cold and did the work.

Today, when an American buyer looks for a Strike First extinguisher on Amazon, they find listings Centurion built and still runs.

  • 0US Amazon presence when we started
  • 1Person who built it, start to finish
  • ABC & KDry chemical and Class K units, 2.5 lb to 10 lb and 6 L
  • UN1044Hazmat ground shipping handled from day one
See Strike First on our Amazon storefront

Next: the same playbook, applied to the other lines in our catalogs.

Capabilities

What every Centurion business runs on.

The holding company provides the shared operating layer. The stores keep their own names, catalogs, and customers.

  • Every store is built and maintained in-house on Shopify, from product pages to checkout, with pricing and shipping rules set per store. Nothing is outsourced to an agency that has never handled the product.

  • Listings, pricing, and inventory for our Amazon storefront are managed centrally, so a customer sees the same product data whether they find us on Amazon or on one of our own stores.

  • Ratings, dimensions, approvals, and fitment come from data sheets and manuals. Buyers in this category shop by model and part number, so that is how our catalogs are organized, and when a spec is uncertain we say so.

  • Pressurized extinguishers ship under hazardous materials rules. We handle packaging, labeling, and carrier selection so orders arrive intact and on time, whether it is a single bracket or a pallet of cabinets.

  • Each store handles its own orders, returns, and warranty questions. Inquiries are answered by someone who knows the products and can make a decision, not a script.

Approach

We would rather run four stores that each do one job well than one store that tries to carry everything. Focus is what lets a small company be the most reliable option in its category.

Step oneFocus

One store, one job.

Each business serves a single market and is organized the way its buyers actually think and search.

Step twoAccuracy

Data from the maker.

Specifications and fitment come from the manufacturer's own documentation. We show our sources, and we correct ourselves when they change.

Step threeAccountability

Owner in the loop.

Centurion is owner-operated. The person accountable for each store is reachable, and decisions do not wait on a committee.

Growth rings · 2023 – 2026 · one for every year in operation

Home

Built in the City of Oaks.

Centurion Holdings Group was founded in Raleigh, North Carolina in 2023 and operates from here. Raleigh is a city that grows deliberately, and so do we.

The forest green in our mark is not a mood-board choice. It is the color of the oaks this city is named for, and a reminder that the businesses we own are meant to grow slowly, put down roots, and stand for a long time.

Founded2023
HeadquartersRaleigh, NC
Local time--:-- ET
Coordinates35.78° N · 78.64° W

Who buys from Centurion stores

Trusted where the stakes are real.

Our customers keep buildings, kitchens, fleets, and campuses compliant. They buy by part number, expect the spec sheet to be right, and need the order to arrive on time.

  • Facilities managers
  • Fire protection contractors
  • Property management
  • Restaurants and commercial kitchens
  • Schools and campuses
  • Fleet and marine operators
  • Homeowners who want the right unit

Manufacturers in our catalogs

  • Strike First
  • Amerex
  • Larsen's
  • JL Industries
  • Activar

Products are sold new from the manufacturer or one of its authorized distributors. Manufacturer names are the property of their respective owners.

Contact

Let's talk.

Manufacturers and distributors

A product line that deserves a dedicated store, run by people who will learn it properly.

Partnerships

Owners and operators of specialty online stores who want to talk about what comes next.

Press and general inquiries

Company information, interviews, and anything that is not an order question.

For order support, contact the store where you made your purchase.